Real Estate Agents: 5 Reasons To Start Blogging Today And Build Your Credibility
You might be asking yourself “Do I really need a blog?”.
It seems like a silly idea for a real estate agent because isn’t blogging just an online diary where people tell their life story?
According to Social Media Manager.com, “45% of marketers say blogging is the #1 most important piece of their content strategy”
So, needless to say, blogging is really important for your business. If you are implementing all of the other marketing strategies, like posting on social media daily and sending out weekly newsletters, you need to start blogging too.
If you aren’t doing any of the above, you are missing out on a lot of business!
In order for blogs to be effective, they should be updated frequently, with great content. If you are new to it, aim to blog at least three times a week. This will help you build credibility faster and rank on Google.
Here are 5 Reasons Why You Should Start A Blog Today
1. It Helps Prove You Are An Expert
People like doing business with someone they can trust. One of the best ways to develop that trust is to prove you are an expert on what you are selling.
Buying a house is a huge commitment. It costs a lot of money, and the more money someone has to spend, the more they need to know their agent can deliver. You become an expert when you can write about the problems your clients face, and you come up with an effective solution to that problem.
You can also talk about your personal experiences as an agent, and what negotiating tricks you’ve learned and how you made a sale. This shows customers that you have experience in what you are talking about, and you know how to do your job.
2. It Helps You Put The Customers First
As you create a blog that is focused on your target client, you show them that you are putting their needs first.
Some real estate agents only care about making a sale, and homebuyers can see right through that.
The easiest way you can prove you aren’t only in it for the money is through your blog. Taking the time to answer common questions homebuyers face indicates that you care about them, and want them to find a great home.
You could even write a blog post about how to find a good real estate agent, and some red flags to watch out for.
3. It Helps You Build More Leads
You might be wondering just how does blogging help you get more leads?
After you are creating awesome blog content, and sharing throughout your social media platforms, you will start to build a following.
This following is your target audience, or your target client. They come to your site to read all about buying and selling a home, and see that you know what you are talking about. The next step they can take is signing up for your newsletter to get updated on new posts and new house listings.
People are voluntarily signing up for your newsletters, and in return you are getting leads. This is such a goldmine for agents!
You can create a killer weekly newsletter that has:
- all of your new listings
- a list of new blog posts
- a look into your business.
A newsletter is awesome for your drip marketing system. You can update clients with all of the items above, and once people start expecting your newsletter, you can come up with different ways to
4. It Helps You Build Word Of Mouth
Creating an appealing website and great blog content that is easy to share on social media is a great way to get your name out there.
In a real estate agents dream, they don’t have to do any marketing and can make frequent sales only from word of mouth. It is possible. But, you first have to create content people want to read, and become a reputable source for homebuyers. Then they will start to share with others what a great agent you are.
Think about this scenario: You helped a client sell their home, and made the process incredibly easy for them. They end up meeting up with a friend who is selling soon, and your previous client gives out your business card with your website on it.
That friend goes on your website and sees that it’s easy to navigate and it has a blog with loads of information on what they need to do when selling a house.
And they can also see testimonials from previous clients.
Their confidence in you that you can sell their home has just gone way up, and they might start to think ‘I need this agent to sell my house! I won’t go to anyone else.”
The more you can impress people with your online presence, the more people are going to want you as their agent, and they will spread the word with everyone. Because spreading the word on social media is as easy as the click of a button.
5. It Lets Your Personality Shine
As an agent, you are competing with all of the other real estate agents. What makes you so different from everybody else? That is one of the questions homebuyers ask. They want to know what sets you apart from anyone else.
Your personality is what sets you apart! It’s difficult to show that on your Linkedin profile or your Twitter account. It’s possible, but those are places where you have to strategically and quickly capture your audience’s attention.
Having a blog helps your personality sparkle because you can write like you speak. Your posts don’t have to be stiff. They can have spunk and personality to them, because that’s what people like. People like relating to people.
Creating helpful content that involves a little bit of personal storytelling is the perfect recipe to bring in new clients!
Just like with any business, you need to have your USP (unique selling point). I’m sure you already know this as an agent. Two of the best ways to leverage your USP is through your unique personality, and from having a blog.
Having a blog might not seem very important, especially if you look around and not everyone has one and they still seem successful. But, there is so much proof out there that shows having an awesome website with a blog gets you much farther than using the old tactics.
If you are considering starting a blog, but don’t know where to start, I can help! I work with real estate agents to help them get started, or help them continue the process.
Writing can be hard for some people, and blogging consistently takes a lot of time. I know that some agents don’t have the time for it, just like they don’t have the time for social media marketing, so let me help you in the process!